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Archive for the ‘professional media’ Category

Fabio LoNero (Broadcast Journalism, 2006) was just three days away from tackling his newest promotion at WTNH-TV in New Haven, Conn.  But he was willing to share his excitement and trepidations with students in the Art of Journalistic Interviewing class Oct. 1, 2013.

(left to right): Micah Bailey, Nya Thompson, Abby Uzamere, Fabio LoNero, Taylor Popielarz, Stephanie Alwardt, Sarah Faidell  (in rear): Dan Burdick

(left to right): Micah Bailey, Nya Thompson, Abby Uzamere, Fabio LoNero, Taylor Popielarz, Stephanie Alwardt, Sarah Faidell (in rear): Dan Burdick

LoNero was promoted from the producer of the 5 p.m. Monday-Friday newscasts to Executive Producer of Good Morning Connecticut, the daily three-hour newscast.  This will mean LoNero has to make the 40-minute drive from his Newington home early enough to reach the New Haven studio by 2:30 a.m.But he’s not complaining.  Although the goal of the morning newscasts is to provide viewers with what’s new, now and next, he said he hopes to air stories that will “give real value for people to watch.”  He said this is part of the philosophy behind the station’s “We’ve Got Your Back” slogan.

LoNero told students that beginners in TV news have to be willing to sacrifice, which in his case was working the overnight shift when he started at WTNH-TV seven years ago.  It meant missing out on weekend fun because he had to be in by 1 a.m. on Saturdays and Sundays.  But he has no regrets and he said he is happy he stayed at the same station since graduation.  “They invested in me, training me, moving me up so I didn’t necessarily feel like I needed to leave there,” LoNero said.

Getting the job straight out of school involved a bit of luck.  LoNero said he ran into a WTNH-TV employee taking a graduate course at Quinnipiac and because she remembered Fabio from his internship, she advised him to apply for a job that had just become available.

“When you go to an internship, treat it like a job.  If you want to learn something, make sure you speak up.  Don’t just sit there stay quiet, “ he said.  “During times when it’s slow, go up to people at say ‘hey, can you teach me this?’ or ask the internship coordinator ‘when can I get to do this?’”

His advice was to do more than fill out the weekly internship report for school.  “I knew that I wanted to work in this business one day,” he said.  Because there are only four TV stations in Connecticut and he wanted to stay near his family, he realized the number of jobs was scarce and connections would be critical.  His advice is to be memorable.  “Memorable is the key word here because if management remembers you and they liked you, you have a shot at getting one of those part-time A.P. (assistant producer) positions,” he said.

Turnover is so frequent in TV newsrooms so LoNero said his first part-time job turned into a full-time job after only six months, reminding students “that could be you.”

Like many broadcast journalism students, LoNero wanted to be a reporter and anchor.  But his experience at Q30 convinced him that his talent was really producing newscasts.  “At the end of the day, when I’m in the control room, what I’m putting out is something I spent seven-and-a-half hours putting together all day.  That’s the rewarding part.  I get to say what it’s going to look like,” he said.

LoNero also credits Q30 for honing his writing skills.  “Basically at Q30 it was all about the writing.  In this business, in TV, it’s more crucial because you have one shot to get your message out,” he said.  “So you have one shot to be very clear and concise about what you want to say, so writing is important.  Q30 helped with the writing. If you want to be marketable, if you want to be good, writing is important,” LoNero advised.

“If you want to be in TV, focus on the writing.  It doesn’t matter if you want to be in front of the camera or behind the camera,” he added.  “Writing is the key.  That’s the one thing that makes TV news what it is.  It’s the writing,” he said.

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FacultySpotlight_Bogardus_450x286_Bogardus-comm-MES13-06Ben Bogardus, chair and assistant professor of journalism in the School of Communications at Quinnipiac University, told the The Christian Science Monitor that the recent sale of the Washington Post and other big names in old media underlines the importance of recognizable brand names.

“Even digital pioneers know that a good name is priceless,” he said.

The challenge is to determine how to translate prestige into revenues, said Bogardus.

“Nobody really knows what that [business] model is,” he said.

One advantage, however, that Amazon founder and new Washington Post owner Jeff Bezos does have is time, Bogardus said.

“He can afford to take the long view and experiment,” he said.

Please click here to read the full story.

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By Lee Kamlet
Dean, School of Communications

0724-soc-sikorsky-visit

Pictured, from left: Lee Kamlet, dean of the School of Communications; Vicki Todd, assistant professor and chair of our public relations program; Alexander Laskin, associate professor and director of our graduate public relations program; Phill Simon, director of our interactive media graduate program; Tyrone “Woody” Woodyard, vice president of communications at Sikorsky; and Joe Catrino, assistant dean for career development in our School of Communications.

It’s special when the head of communications for one of the nation’s top companies calls and invites you to lunch. It’s even more special when that company is Sikorsky, the company that pioneered the development of the helicopter. And it’s very special when the reason for the meeting is to discuss opportunities for Sikorsky employees to learn from us, and we from them.

Last year, Tyrone “Woody” Woodyard came to campus, because he had heard about Quinnipiac’s reputation. At the time, Woody was the Director of External Communications at Pratt & Whitney. He liked what he saw and heard. So when he was promoted to Vice President of Communications at Sikorsky, he called and asked if we could discuss opportunities that would benefit Sikorsky and the university.

Woody and his staff asked specific questions about the interactive media and public relations graduate programs, and the new certificate program in social media. We talked about the need to stay ahead of the game in social media, a challenge which faces business and academia alike.

Quinnipiac already has roots at Sikorsky. The company employs a number of our alumni, and several Quinnipiac students have served internships there.

All of this is a reflection of the value of a Quinnipiac education.

We look forward to developing a strong relationship with Woody and his staff in the months ahead.

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Professor Becky Abbott and former School of Communications Professional-in-Residence Tim Malloy have been nominated for a 2013 Boston/New England Regional Emmy Award for their documentary, “Aeromedical.”   The two co-directed the film, which tells the story of the life-and-death struggle that takes place every week in the skies above Europe on Aeromedical evacuation missions, and shows the history of these life-saving flights.  The documentary was filmed on location in Afghanistan, Landstuhl, Germany, and the U.S.   The film, which is nominated in the Informational/Instructional category, can be seen in its entirety here.

“Justice is a Black Woman: The Life & Work of Constance Baker Motley” has been nominated in the Historical/Cultural Program/Special category.  Michael Calia, the director of the Ed McMahon Mass Communications Center, was the producer/director.

“Bobcats Unleashed,” has been nominated in the Sports One-Time Special category.  Pete Sumby, the associate director of the McMahon Center, was the producer/director.  Michael Schleif, the media production specialist in the McMahon Center, was in charge of graphics and animation.

The winners will be announced at a dinner in Boston on June 1.

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Then you’re going to want to come to “So You Want to be a Sports PR Pro?” 

Update: Due to inclement weather, this event has been moved to Friday, April 5 from 2:00 to 3:30pm.

This panel of sports marketing professionals will take place on Friday, March 8 from 12 noon to 2:45pm in the School of Communications, Room 253.  It’s open to all students in the School of Communications.

Panelists will include:

  • Jeff Garner, Vice President,  The New Britain Rock Cats
  • Frank E. Russo, Jr., Senior Vice President Business Development and Client Relations,  Global Spectrum, Arena Managers Worldwide and newly appointed operators of Hartford’s XL Center and UConn’s Rentschlear Field
  • Ken Sweeten, Sport Information Director, Quinnipiac
  • Jay Sloves, Partner, Elkinson + Sloves Marketing Group.

Questions?  Contact Professor Andrea Obston at andrea.obston@quinnipiac.edu or 860-803-1155.

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